12.19.2012

BEHIND THE SCENES AT BALLARD DESIGNS

Two weeks ago I (along with a few other bloggers across the country) was treated to a behind the scenes look at Ballard Designs, the European-inspired home furnishings company headquartered here in Atlanta....it was bananas.
We had a full day tour of the Ballard offices and learned all about their extensive processes for selecting merchandise and shooting their coveted catalogs. The research they go through is beyond comprehensive and the visual details are a huge part of getting to the final product--rest assured that Ballard sells nothing without keeping the wants of their ideal customer at the heart of the selection process . It's such a collaborative effort--everyone brings in inspirational tear sheets, they sort through the various ideas, talk concepts and start to pull the catalog layout together from there. From a business perspective, I love their process because it's such a great reminder that inspiration can be found anywhere! 









While the January/February catalog should be mailboxes next week, they were actually already shooting the March catalog so we were treated to an off-site visit at a gorgeous custom-built home that Ballard rented to shoot their catalog. The amount of hands on-set and sheer volume of props, furniture, food & styling accessories reminded me of my time working as a Design Assistant on the TBS show Movie & A Makeover...except with about two times the stuff. Jill Sharp Brinson, Ballard's Creative Director (and whose house, you may remember, was featured in House Beautiful awhile back) created these great vignettes throughout the home that were gorgeous...can't wait to see how the catalog comes together once it gets to my door.









HUGE thanks to the Ballard team that put this event together--Mollie Kitchens (Marketing Manager), James Pope (Director of Business Development), Karen Mooney (Vice President of Creative Services) & Ryan McKelvey (President). We started out the night before our tour with dinner at Ecco (have you ever had fried goat cheese?? Definitely not Paleo, but it was D.E.L.I.C.I.O.U.S) and then began our morning with breakfast and they were so transparent about their business, processes & history...I was honored to be included in this group!

5 comments:

pve design said...

Dayka,
You are always welcome to come to my studio and see the "behind the scenes" of what I do! Perhaps not as grand as Ballard but nonetheless it is fun to look at how things work in the back~ Like entering a grand home from the back door or a yacht from the galley! Seeing how things work get's me excited.
Another great post! Bananas!!!
pve

charmaine said...

So jealous!

myblackfriendsays said...

Sounds like a lot of fun (esp. the goat cheese)! Glad you got to be a part of it (:

Kim@Chattafabulous said...

What a fun way to spend the day. Surprised to hear they rent homes to stage and photograph.

www.chattafabulous.blogspot.com

Miya @ Design Indulgences said...

I would love to be a design prop stylist. What an inspiration to see the behind scenes of something like that.

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